Celebrating Opening of the Greatest Horological Phenomenon at Siam Paragon
Bangkok (Thailand) – July 26, 2017 (travelindex.com) – Siam Paragon kicked off the greatest horological phenomenon, reemphasizing its leading position of world class watch brand organize “Siam Paragon Watch 2017”, the most famous and world greatest watch exhibition in Thailand and Asia. The 11th edition of the event is exclusively held under the concept of ‘The Legendary Timepieces’ to showcase over 180 world class brand from Basel World 2017 and SIHH 2017 Switzerland the most influent country in timepiece industry. The Grand Opening joined by committees and executives of Siam Paragon, others watch brand executives and leading business on Tuesday, July 25, 2017 on 6.30 p.m. at Fashion Hall, 1st Floor, Siam Paragon.
Chanisa Kaewruen, Deputy Managing Director to Marketing and Business Relations of Siam Piwat Co., Ltd, said “Siam Paragon Watch Expo has moved to the 11th edition as the most famous and world greatest watch exhibition in Thailand and Asia. For this year, the expo gathers together many highlighted timepieces from world leading 180 brands for more than 30,000 watches. This timepiece phenomenon will provide watch fans an opportunity to experience and exchange their adorability and knowledge of science and art of horological world which is integrated in innovation and timer technology, and to understand brand journey and heritage. Exclusive for this year, many world class brands, investors, collectors, attended to this luxurious event.
“This year, we are proudly presenting innovation and new collection timepieces, and limited editions from leading global watch brands from Basel World 2017 and SIHH 2017 Switzerland through fashion presentation entitled “Legendary Timepieces” presented by superstars, celebrities, and models. Those leading brands are such as ULYSSE NARDIN Grand Deck Marine Tourbillon presented by Nawat Kulrattanarak, the leading actor. This fascinating timepiece is limited 18 pieces worldwide and exclusively exhibited only at Siam Paragon Watch Expo. Montblanc TimeWalker ExoTourbillon Minute Chronograph presented by Thanik Puvanattrai, this timepiece truly breaks through limitation of watchmaker’s technology. Breitling SUPEROCEAN HERITAGE II 46 presented by Sawit Tetphuwanon, Matre Du Temp C3R.00.00.161 Chapter Three Reveal presented by Krissiri Sukhsvasti Na Ayudhaya, Hublot Big Bang Sugar Skull Fluo, Hublot is continuing its “Art of Fusion” approach to watchmaking with the latest timekeeper that includes an embroidered skull motif on the dial in neon color shades, Ressence, a renowned independent watchmaker, introduces Ressence Type 5 BB, an all-black diving watch to satisfy modern lifestyle and driving function. TAG HEUER’s New 2017 Link Lady, presented by Jarinya Sirimongkolsakul, the leading actress, beautifully represents trendy women. It features a steel body with a curved-profile bracelet for wearer comfort. Grand Seiko proudly presents The Black Ceramic collection which offers only 3 limited pieces in Thailand. It was exclusively designed to commemorate 10th anniversary of Calibre Spring Drive Chronograph GMT. The new titanium bracelet arrayed with ceramic is featured in this craftsmanship timepiece to add sport looks. Charriol’s ST-TROPEZ™ Glamorous reveals the beauty of white pearl dial adorned with sparkling diamond counters and its unique steel braided strap. Oris Hammerhead Limited Edition, a special dive watch, is released to support shark conservation project of Pelagios Kakunjá, a non-profit organization. The precious model features an engraved Scalloped Hammerhead caseback and offers only 2,000 models worldwide and only 30 models available in Thailand. And Zimbe, SEIKO in limited edition that offers only 1,639 models worldwide.
Jakkrit Keeratichokchaikun, Senior Vice President and Chief Merchandising Officer of The Mall Group’s Watch Galleria, revealed that “Watch Galleria, Paragon Department Store satisfies watch fans and collectors by gathering world leading watch brands to respond every lifestyle. In this year, Smart Watch continuously trend to be more popular items. Many brands start producing more Smart Watch with multi-function to meet more lifestyle requirements in exceptional price. Moreover, each highlighted Heritage brand present their astonishing collections to lure watch lovers and collectors. The must-have trend focuses on blue, green and gray tone which is very popular. The long-lasting favorite trend is Steel Watch which reflects wearers’ stable, determined and active characteristic.”
“The highlight of the expo this year is the gathering of many famous timepieces from world leading brands under the remarkable theme of ‘Pop-up Store’ directly from Basel World, the world’s most important trendsetting show for watch industry in Switzerland. This timepiece phenomenon provides watch fans an opportunity to experience the history and knowledge of science and art of horological world such as BREITLING; let’s celebrate its 60th anniversary of Superocean collection since 1957 with the showcase of historical timepiece collections from the brand’s museum under ‘The Pop Year’ concept to highlight its high success of the original collection along with debuting the world’s latest Superocean Héritage II. ORIS Pop-up Store joins this interesting exhibition by showcasing Marine Conservation Limited Edition, a special diving watch, to support marine life conservation projects from around the world. Oris Hammerhead Edition is another highlight to support shark conservation project of a non-profit organization. Grand Seiko Pop-up Store exhibits its inspiration and identity through its finest creation and brings back the history of the timepiece making. ISSEY MIYAKE Pop-up Store exclusively displays the surroundings that let you enjoy the trendy design and uniquely fashionable piece of work.
To mark the expo beyond the traditional watch fair, Siam Paragon offers 10 special privileges of the year with promotion and souvenirs in total amount of over 10 million baht, 10 – 30% discount in watch department, and 50% discount in Fashion & Trend category. Special for M card member received 8% discount on top and additional 12.5% discount on top by redeeming M Point in the same amount as the price for any purchase. Also, Platinum M card member receives additional discount. The event joins hand with leading banks, financial institutes and credit card partners to provide exclusive cash back to 30%, on top 17% discount, and 0% for 10 months installment plan. Besides, various privileges and souvenirs is offers, customers, presenting Watch Galleria Voucher at watch counter, will receive additional discount to 1,000 baht. For the top spender will receive a chance to join lucky drawn to win air ticket from China Airlines to USA or Canada in total prize over 500,000 baht. Experience the greatest world class watch phenomenon with over 180 brands and receive exclusive offers only at Siam Paragon Watch Expo 2017.
Siam Paragon Watch Expo 2017 is organized from today until August 15 at Hall of Flame, Hall of Mirrors, Crystal Court, Watch Boutique and Watch Galleria, Paragon Department Store, M floor, Fashion Hall, around Void pathway and Star Dome, 1st Floor, Siam Paragon. To respond to all lifestyle requirements, Watch Galleria at The Mall, The Emporium and Paragon Department offer a special promotion of 50% discount until September 30. For more information, please contact 0-2610-8000.
For more information, please contact
Public Relations Department, Siam Paragon Development Ltd.,
Pannapas P (Beebee)
Petchanet P (A)
Public Relations Department of Paragon Department Store
Patcharaporn K (Mink)
Saranjit L. (Gift)
Tawanchai P. (Pui)