Best Western Hotels, Green Target Group Partner for Exciting New Hotel in Nilai
Nilai (Malaysia) – May 2, 2018 (travelindex) – Best Western Hotels and Resorts has partnered with the Green Target Group for an exciting new hotel in Nilai, the vibrant university town in Malaysia’s Negeri Sembilan state, just 18 km from Kuala Lumpur International Airport (KLIA).
“We are excited to debut the Best Western brand in the lively city of Nilai and bring yet another standout property to Malaysia,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “This hotel will be a welcome addition to our robust portfolio, as Best Western currently has 56 hotels, comprising more than 8,100 rooms across the Asia Pacific region. With another 40 hotels and over 9,000 rooms in the pipeline, our Asian inventory is on track to double in the coming years.”
The 10-story Best Western Mesa Hotel will form part of Green Target Group’s landmark MesaHill development. This major complex also includes residences and a major retail center, MesaMall, which opened late last year to become the largest shopping and lifestyle mall in Nilai.
Upon completion, Best Western Mesa Hotel will feature 200 contemporary rooms, complimentary Wi-Fi and an array of modern midscale facilities. It will be directly connected to MesaMall, providing unparalleled shopping opportunities for guests.
The agreement for the new hotel was signed in a major ceremony attended by Datuk Tan Hong Lai, Green Target Group’s CEO and Managing Director, and Ketsara Chukhien, Best Western’s Regional Director of Human Resources and Training – Asia.
“We are delighted to be partnering with Green Target Group on this landmark project,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia. “With its perfect location, within easy reach of Kuala Lumpur, KLIA and the Klang Valley, Nilai is a town with a huge amount of potential. Home to many universities and colleges, this is already a young and dynamic destination and the opening of MesaMall has added another exciting new element to the area.”
“Best Western would like to thank Datuk Tan for his vision and leadership, which has made this partnership possible. Malaysia is a hugely important market for Best Western, and the extended Klang Valley area holds many exciting opportunities. We look forward to working with the Green Target Group and welcoming guests to Best Western Mesa Hotel in future,” Berrivin added.
Incorporated in 2007, Green Target Group has already undertaken several major projects in Malaysia, including the MYR300 million Green Hill Residence in Shah Alam, which won two prestigious international awards for its design, and a MYR137 million industrial development in Semenyih. Valued at MYR6 billion, MesaHill in Nilai is the group’s biggest project to date.
Best Western Mesa Hotel will be situated just 18km from KLIA and 50km from Kuala Lumpur. It will become Best Western’s third midscale hotel in Malaysia, following Best Western Petaling Jaya and Best Western i-City Shah Alam, both of which are also located in the Klang Valley – the well-connected commercial and industrial region surrounding Kuala Lumpur.
About Best Western Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay CollectionSM by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260